Active Rims.
A wheel-and-tire storefront tuned for technical buyers, plus the launchpad for the Active Sounds Truck Fest event brand
Design · Engineering
2025
E-Commerce
The
problem
on the table.
Wheel buyers filter by highly technical specs (offset, bolt pattern, finish, diameter, width) across dozens of brands. Active Rims needed a fast faceted catalog, clear retail information for two showrooms, and a way to bridge their retail audience to the Truck Fest event property without confusing the core shopping flow.
How we
built
the answer.
We built a WooCommerce storefront on WordPress with structured product attributes powering multi-facet filtering, wishlist and product comparison tooling for cross-shopping, branded merchandise listings, and clean NAP details for the High Point and Raleigh showrooms. Truck Fest is cross-linked as its own sub-brand from the navigation.
Faceted Wheel Catalog
Filter by brand, diameter, width, offset, and finish across thousands of SKUs
WooCommerce Storefront
Cart, wishlist, and product comparison tooling tuned for buyers cross-shopping technical specs
Dual Showroom Locator
Contact and address details for the High Point and Raleigh stores so buyers can route to the closest showroom
What
shipped.
Wheel Brands
Black Rhino, Fuel, Niche, Moto Metal, and more, all filterable by diameter, width, offset, and finish
Retail Locations
Clear contact and address details for the High Point (Triad) and Raleigh (Triangle) showrooms
Inch Diameter Min
Catalog spans 17 to 30 inch wheels with structured attribute filters across every fitment
The
toolkit.
Production-grade choices, picked for fit, not fashion.
WordPress
WooCommerce
PHP
MySQL