2Faders Studio
Three custom backend plugins powering a single brand-aligned funnel from track upload to paid session
The problem on the table.
Generic booking tools weren't built for audio work, so they couldn't ask the things the studio actually needs up front: whether it's a mix or a master, how many tracks are involved, links to reference songs, and when the client needs it back. The owner wanted every booking to land in one place, the same Google Calendar they already use for everything else, instead of yet another scheduling app to check. On top of that, the default payment buttons looked nothing like the studio's brand, and they let people reserve a session without paying a deposit, which led to no-shows.
How we built the answer.
We engineered three custom backend systems. First, a tailored forms plugin captures the session details directly from the client. Second, a Google Calendar integration writes every confirmed booking straight into the studio's calendar (and reads back availability), so the owner sees sessions next to the rest of their day with no second app to manage. Third, a payment processing plugin ties deposits to confirmed bookings, so a session is only finalized after payment clears. Custom engineering, not a no-code stack.
Custom Intake Forms
Custom booking forms that ask clients exactly what the studio needs: the kind of session (mix or master), how many tracks they're sending, links to reference songs, and when they need it finished. Every submission is checked before it lands, so junk requests and incomplete bookings never reach the studio's inbox.
Google Calendar Booking
Every confirmed booking lands directly in the studio's Google Calendar, with availability read back in real time, so the owner keeps every appointment in one place instead of juggling a second scheduling app
Payment Processing
Tailored payment plugin ties deposits to confirmed bookings, gating session reservation on successful capture
Brand-Aligned UX
Studio-grade visual language wraps every step of the funnel, instead of dropping in third-party widgets
Service-Area SEO + GEO
LocalBusiness and Service schema, service-area metadata for mixing and mastering, and passage-level copy tuned so the studio is citable in AI search for audio engineering queries
What shipped.
3
Custom backend plugins
Bespoke intake forms, Google Calendar booking integration, and payment processing, all built in-house
1
Unified booking funnel
Intake, scheduling, and deposit capture flow as a single sequence so clients never leave the site
100%
Deposit-gated sessions
A session is only written to Google Calendar after the payment processor captures the deposit, removing no-show risk
The toolkit.
Production-grade choices, picked for fit, not fashion.
- 01WordPress
- 02PHP
- 03Google Calendar API
- 04Custom Plugins
- 05Stripe
